Brand

Fly or Fold

The mark, colors, sky scene, type, components and voice. Colors and components on this page are the live ones, so it can't drift from the site.

Mark

A paraglider canopy over its lines and pilot, on a mid-blue tile. A thin white edge keeps the orange canopy crisp against the blue at every size. The name plays on poker: fly the weekend, or fold and stay home.

Fly or Fold logo on a light background
On light
Fly or Fold logo on a dark background
On dark
48, 32, 16 px
Fly or Fold
Wordmark: “or” in a lighter weight and muted color

Files

One-colour mark, for print

For anything printed in a single ink: poker chips, rubber stamps, stickers, embroidery, engraving. The canopy, lines and pilot are one colour and there is no tile; the chip or material is the background. The lines are heavier than the web logo so they hold up in small prints.

White one-colour mark on red
White on red
White one-colour mark on blue
White on blue
White one-colour mark on green
White on green
White one-colour mark on black
White on black
Navy one-colour mark on white
Navy on white
Navy one-colour mark on yellow
Navy on yellow

Color

Showing the light theme. Use the moon button to see dark.

Brand

Sky scene

Surfaces and text

Charts

Rules

Sky scene

Every page opens on the same scene: a sky gradient (top, middle, horizon), a faint canopy-orange glow low on the right, two ridgelines, and the page color as the ground. Content panels overlap the ridge so the page reads as one piece.

Type

The system UI font stack, so pages load fast on a phone at the launch with one bar of signal.

Eyebrow · 0.8 rem, caps, tracked

Hero headline

Section heading

Body text at 16 px. Plain sentences that say what a number means.

Caption and supporting text in the muted token.

94% big numbers use proportional figures; tables and axes use tabular ones

Components

Status badges

✓ Forecast daily⚠ Unverified○ Not forecast yetSample data

Always an icon plus a word.

Chips

SiteScoring

Topic labels, and filter buttons with a pressed state.

Day tiles

Large on the forecast page with a trend word, compact on the home page with a line of every run. Trend words describe the forecast; they never say whether to go.

Timeline

  1. Website

    The site is up

    It reads the daily forecast log for Lake Erie, the Tennessee cliff launch and Canaan Valley. Charts fill in as daily runs accumulate. See the forecast timeline.

Wind dial and map pins

Forecast dailyNot forecast yetYour starting point

The dial shades where the wind blows from; this one wraps through north (340°–20°).

Voice

Say

  • “Chance of a flyable day”
  • “Forecast for a model grid cell about 25 km across”
  • “Rising”, “Steady”, “Unsettled”
  • “Unverified: confirm with the club”

Don't say

  • “Safe to fly”, “go/no-go”, “green light”
  • “Flyability score”
  • Opinions or reviews of schools and operators
  • A wind limit with no source

A planning aid, not a go signal. The pilot makes the call on site.